User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. Study suggests that 61% of customers read online reviews before making a purchase decision, and it's essential for any e-commerce sites.
All reviews are valuable, and a mix of positive and negative reviews helps to improve consumer trust in the opinions they read.
68% of consumers trust reviews more when they see both good and bad scores while 30% suspect censorship or faked reviews when they don’t see any negative opinions on the page.
Benefits of mixed reviews;
- Fresh, unique content for search engines
- Consumers trust
- Improve rankings for 'product name' + review
- Increased CTR on results pages
- Long tail keyword targeting